The coming weeks and months will be a challenge for countless small businesses. This includes your favourite breweries, favourite bars and favourite bottleshops.
2019 was a challenging year. We all probably didn’t have much time to really get serious about anything other than what was immediately and constantly happening. Never have the answers to our questions been so short and never have so many people written to us that unfortunately they don’t have time to participate this year.
If you don’t live close to your favourite brewery or craft beer store, you don’t get around ordering your craft beers online. Here are your best options.
The big brewery groups are looking for ways to get a piece of the craft beer action. We have looked at three different strategies and we unveil, why corporate breweries are so keen to do so, even in Switzerland.
Up there it is, the Bürgestock Resort. We looked up from the ship and thought about how the day would turn out. The name of the hotel awakens weak memories: Half knowledge about glamour and disappointment about the intermediate status, the long uncertainty about what will happen with the Bürgenstock. On this day we will ascend the mountain and have an exclusive beer.
The Swiss craft beer scene has experienced an almost incomparable boom in recent years. But as not only quantity but also quality counts, quality control with constructive and expert feedback is needed. At the Brau- und Rauch Beer Contest, the Swiss Beer Award with the most entries, an expert jury judged the submitted beers independently and impartially using the “Double Blind” method. This year, Torkelbräu lager from Niederlenz impressed the jury the most and was the overall winner.
It feels like Craft Beer is at a crossroads. We are doing this review for four years now and never before have the answers been so contradictory and never before has there been as much concern among all the excitement. ➽
«Switzerland, a land of brewers» was the title of an article in the Swiss-German newspaper “Der Bund”. The article was built around the fact that by now more than 1000 breweries are registered at the Swiss customs authority. As in pretty much every newspaper article about this topic it also mentioned that this number means Switzerland has the highest brewery density per capita in the world. Considering each and every person in Switzerland “only” drinks 54 liters of beer a year, this sounds like an awful lot if not too many breweries.
Lager has brought us (all?) here, but with the love for ale the respect for lager often dwindles. In fact, most super mainstream mass-produced beers are lager. But Craft wouldn’t be Craft if there weren’t brewers brewing excellent and quaffable ➽
Like every year we asked our friends about their last year and prodded them for some foresight into the next year. Considering how varied this “beer thing” is, it’s no surprise the answers were equally varied. However, looking through the answers, it becomes crystal clear that one topic moved our friends, it itself being rather murky though. So, before we head any deeper into 2018, let’s quickly have a look back.
The other day I learnt what a “boss pour” is. The Craft Beer & Brewing Magazine defines it as «A stylistically improper and aromatically challenged pour whereby the pourer fills a glass to the rim without leaving a head on the beer, in vain hopes of impressing friends on social media.» Having an Instagram account, I immediately knew what it was referring to and it gave a term to what has irritated me for a while. But let’s first take two steps back.
Beer is to Belgium as Cheese is to Switzerland as is Guns to the US as is ceviche to Peru: you can’t separate the two. At home we have a book called “1000 Belgian Beers” and browsing through it you’ll notice that there’s a plethora of breweries you’ve never even heard of. Thus when we got an invitation from Flanders Investment & Trade to drink… uhm, I mean discover, beers from the area, we obviously had to go. The event catered to people in the gastronomical and retail industry, and we were there as a multiplier, apparently, to spread the good word about Belgian beers. All with the intention of these beers hopefully being available in Switzerland soon.