The other day I learnt what a “boss pour” is. The Craft Beer & Brewing Magazine defines it as «A stylistically improper and aromatically challenged pour whereby the pourer fills a glass to the rim without leaving a head on the beer, in vain hopes of impressing friends on social media.» Having an Instagram account, I immediately knew what it was referring to and it gave a term to what has irritated me for a while. But let’s first take two steps back.