Tag: beer marketing

Beer labels: 3. my water is better than yours

“Pure mountain spring water, the best hops and the finest malt provide the unmistakable taste of our unique beer.” Sound familiar? Must. Because it’s written in similar form on many labels of traditional lagers. But since paper is patient and can’t fight back, the question naturally arises: is what it says on the beer label true? Is it really the case that these three ingredients have a significant influence on the taste of beer?

Beer labels: an introduction

We sniff it, make mental or real notes of citrus and melon, caramel or coffee. On the palate, we can experience incredible flavor variety, or be bitterly disappointed. Mostly already forgotten is then what I would like to focus on in this series of contributions: the (beer) label, the label.