It feels like Craft Beer is at a crossroads. We are doing this review for four years now and never before have the answers been so contradictory and never before has there been as much concern among all the excitement. ➽
Like every year we asked our friends about their last year and prodded them for some foresight into the next year. Considering how varied this “beer thing” is, it’s no surprise the answers were equally varied. However, looking through the answers, it becomes crystal clear that one topic moved our friends, it itself being rather murky though. So, before we head any deeper into 2018, let’s quickly have a look back.
It was one of those moments, where you thought: this cannot be true, like if you’d see a Unicorn opening a can of Pliny The Younger or Cantillon announcing a Light Lager as their Zwanze beer. The e-mail that had us rubbing our eyes said: „It seems this collab idea fell between the gaps when I went back to the US. […] We should definitely do something though, perhaps next time you are over.“ Say what now? Collabo? With Siren! This cannot be true! And in the end. It wasn’t.