{"id":3668,"date":"2019-07-25T15:14:01","date_gmt":"2019-07-25T13:14:01","guid":{"rendered":"http:\/\/www.bierversuche.ch\/blog\/?p=3668"},"modified":"2021-02-01T15:47:25","modified_gmt":"2021-02-01T14:47:25","slug":"you-can-only-get-it-there-buergenbraeu-on-the-buergenstock","status":"publish","type":"post","link":"https:\/\/www.bierversuche.ch\/blog\/en\/2019\/07\/you-can-only-get-it-there-buergenbraeu-on-the-buergenstock\/","title":{"rendered":"You can only get it there: B\u00fcrgenbr\u00e4u on the B\u00fcrgenstock"},"content":{"rendered":"\n

Up there it is, the B\u00fcrgestock Resort<\/a>. We looked up from the ship and thought about how the day would turn out. The name of the hotel awakens weak memories: Half knowledge about glamour and disappointment about the intermediate status, the long uncertainty about what will happen with the B\u00fcrgenstock. On this day we will ascend the mountain and have an exclusive beer.<\/p>\n\n\n\n

All these thoughts were activated when an e-mail landed in our mailbox: „Beer Launch Event at B\u00fcrgenstock Resort“. In the text continued: „We would like to celebrate the launch of our beer with you and plan a small and personal event together with you and some other food influencers and beer lovers“.<\/p>\n\n\n\n

We figured we\u2019ll go on this adventure and spend the day as a participating observer or gonzo journalist. Being an influencer for one day sounds really exciting. Above all because influencing is a career dream<\/a> or dreamjob<\/a> for today’s youth. There is even a training course<\/a> for it. So, we climb the mountain and mock the people that show up?<\/p>\n\n\n\n