{"id":6468,"date":"2023-06-03T06:35:54","date_gmt":"2023-06-03T04:35:54","guid":{"rendered":"https:\/\/www.bierversuche.ch\/blog\/?p=6468"},"modified":"2023-06-03T09:12:52","modified_gmt":"2023-06-03T07:12:52","slug":"swiss-carft-beer-market-crisis","status":"publish","type":"post","link":"https:\/\/www.bierversuche.ch\/blog\/en\/2023\/06\/swiss-carft-beer-market-crisis\/","title":{"rendered":"Swiss craft beer market in crisis &#8211; and this is the solution"},"content":{"rendered":"\n<p class=\"has-medium-font-size\">Sooser beer is closing, Blackwell is closing, Bachweg Brewing was in financial trouble. The list could be extended. It is quickly explained that the high energy and raw material prices are causing problems for the small, professional breweries. But is that the whole truth? A search for clues.<\/p>\n\n\n\n<p>Ten years ago, everyone said: &#8222;Switzerland is simply 10 years behind the USA&#8220;. But today we are nowhere near where the USA was 10 years ago. What has happened in Switzerland in the last 10 years? In a nutshell: too little.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Stocktaking: Somewhere between standstill and mini-progress<\/h3>\n\n\n\n<p>The import of craft beer has first increased, then decreased again. Is this due to the increasing consumption of domestic craft beer? Or rather because of the Corona aftershocks? It&#8217;s difficult to say.<\/p>\n\n\n\n<p>In the gastronomy sector, we feel that we have regressed, but here and there we have also made progress, and in general we have probably come to a standstill. In the countryside, the big brewing companies continue to dominate. At best, a crafty beer is on offer. In a few cities there are some beer bars. But the majority of restaurants continue to offer the same mainstream beers.<\/p>\n\n\n\n<p>Even Coop is making a bit of a half-hearted push for beer &#8211; and there, too, mainly with crafty beers, i.e. beers that have typical craft beer styles but come from the big breweries and are not craft beers.<\/p>\n\n\n\n<p>And the quality of Swiss microbreweries is still mostly below decent. And the worst thing is that many are not even interested in getting better, as a recent letter to the editor in the Zofinger Tagblatt exemplifies. But also our own experience as co-organisers of the Brau- und Rauch Beer Contest shows: many of the microbreweries are not interested in quality, their own further education and thus their own improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Attempt at explanation: Craft beer and Switzerland don&#8217;t go together (yet)<\/h3>\n\n\n\n<p>And how do we explain this? Our hypotheses would be the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>In Switzerland, everything has to be &#8222;fancy&#8220; and beer is not fancy. Beer still has a &#8222;worse than wine&#8220; image and while you can impress your environment with an expensive wine, you can&#8217;t do that with beer (yet).<\/li>\n\n\n\n<li>The people who think fancy is stupid also think modern beer is stupid and therefore drink their favourite lager.<\/li>\n\n\n\n<li>We have a duopoly: two dominant breweries that can dominate the market at will and thus take the air out of everyone: Gastro adhesion contracts for loans and bar furniture. This offer still seems too tempting for gastro companies and the small craft breweries cannot possibly compete.<\/li>\n\n\n\n<li>Rent is far too expensive here, especially because of the lack of space: in other countries there is enough space that is dirt cheap. There even a small brewery can make a difference by setting up a brewpub where people meet; in Winterthur, for example, there is old industrial space that would be perfect, but it is rather used for parking spaces (no joke).<\/li>\n\n\n\n<li>Poor quality because:\n<ul class=\"wp-block-list\">\n<li>customers cannot distinguish between good and bad;<\/li>\n\n\n\n<li>poor raw materials are available because the Swiss market is too small to claim enough quality goods for itself;<\/li>\n\n\n\n<li>brewers are poorly trained or not trained at all (see also above).<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Equipment is far too expensive, so we have to use bad Chinese stuff or make it ourselves.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rent is far too expensive here, especially because of the lack of space: in other countries there was enough space that is dirt cheap. There, even a small brewery can make a difference by setting up a brewpub where people meet; in Winterthur, for example, there is old industrial space that would be perfect, but it is rather used for parking spaces (no joke).<\/li>\n\n\n\n<li>Poor quality because:<br>(a) customers cannot distinguish between good and bad;<br>b) poor raw materials are available because the Swiss market is too small to claim enough quality goods for itself;<br>c) brewers are poorly trained or not trained at all (see also above).<\/li>\n\n\n\n<li>Equipment is far too expensive, so we have to use bad Chinese stuff or make it ourselves.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Attempt at a solution: radical but sustainable<\/h3>\n\n\n\n<p>So what has to happen for the craft beer market in Switzerland to have a chance? Here are a few, admittedly somewhat extreme, suggestions:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Beer may only be sold by breweries with an output of , let&#8217;s say 10,000 litres per year &#8211; except in their own taproom. <em>[this sentence was edited to emphasize that it&#8217;s not about the actual number, but more the sentiment, i.e. less competition by breweries that don&#8217;t have to survive on the sales earnings]<\/em><\/li>\n\n\n\n<li>Breweries may no longer finance bars\/restaurants and thus bind them to themselves.<\/li>\n\n\n\n<li>The brewers&#8216; association also respects the small members and also does PR for niche varieties, which it currently groups together as speciality beers.<\/li>\n\n\n\n<li>Swiss breweries accept that they have a quality problem and are working to improve.<\/li>\n\n\n\n<li>We beer friends regularly buy beers in reasonable quantities from the really professional breweries that also produce really good beers.<\/li>\n\n\n\n<li>We tell everyone what a great culinary experience beer can be and help change the image of beer.<\/li>\n<\/ul>\n\n\n\n<p>What is missing? What are your ideas to get us to where the US was 10 years from now? Post your suggestions in the comments.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sooser-Bier is closing, Blackwell is closing,&#8230; Why do we see a crisis in the Swiss craft beer market? A search for clues and proposals for solutions<\/p>\n","protected":false},"author":5,"featured_media":6473,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","enabled":false},"version":2}},"categories":[4005,2711],"tags":[4102,3061,2668,4529,2729,2731],"class_list":["post-6468","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-craft-beer-background","category-craft-beer-switzerland","tag-blackwell-en","tag-blackwell-brewery-en","tag-craft-beer-en","tag-craft-beer-crisis","tag-swiss-beer-market-en","tag-swiss-breweries-en","col-sm-6 col-md-4"],"jetpack_publicize_connections":[],"featured_image_urls_v2":{"full":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=1456%2C816&ssl=1",1456,816,false],"thumbnail":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=150%2C150&ssl=1",150,150,true],"medium":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=300%2C168&ssl=1",300,168,true],"medium_large":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=768%2C430&ssl=1",768,430,true],"large":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=1024%2C574&ssl=1",1024,574,true],"1536x1536":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=1456%2C816&ssl=1",1456,816,true],"2048x2048":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=1456%2C816&ssl=1",1456,816,true],"greatmag-extra-small":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=100%2C70&ssl=1",100,70,true],"greatmag-small":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=270%2C180&ssl=1",270,180,true],"greatmag-medium":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=380%2C250&ssl=1",380,250,true],"greatmag-featured-a":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=1200%2C816&ssl=1",1200,816,true],"greatmag-featured-b":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=790%2C535&ssl=1",790,535,true],"greatmag-featured-c":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?resize=600%2C425&ssl=1",600,425,true],"greatmag-single":["https:\/\/i0.wp.com\/www.bierversuche.ch\/blog\/wp-content\/uploads\/2023\/05\/bierversuche_beer-market-in-crisis.png?fit=710%2C398&ssl=1",710,398,true]},"post_excerpt_stackable_v2":"<p>Sooser-Bier is closing, Blackwell is closing,&#8230; Why do we see a crisis in the Swiss craft beer market? A search for clues and proposals for solutions<\/p>\n","category_list_v2":"<a href=\"https:\/\/www.bierversuche.ch\/blog\/en\/category\/craft-beer-background\/\" rel=\"category tag\">Background<\/a>, <a href=\"https:\/\/www.bierversuche.ch\/blog\/en\/category\/craft-beer-background\/craft-beer-switzerland\/\" rel=\"category tag\">Switzerland<\/a>","author_info_v2":{"name":"bierversuche","url":"https:\/\/www.bierversuche.ch\/blog\/author\/bierversuche\/"},"comments_num_v2":"2 comments","yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Swiss craft beer market faces a crisis - an attempt at solutions<\/title>\n<meta name=\"description\" content=\"Sooser-Bier is closing, Blackwell is closing,... Why do we see a crisis in the Swiss craft beer market? 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