If a beer label is supposed to encourage people to buy it, how do you sell a beer without a label at all? True, it would certainly stand out, among all the colorful designs. Is it all just a marketing ploy? Not if there is a very logical explanation, as in this case.
Category: Background
Bierversuche.ch is a craft beer online magazine and blog. We cover craft beer tastings. We write about beer awards. And we provide background information about the craft beer market and the (Swiss) craft beer scene.
The background section includes articles with analyses of the craft beer market and information about the (Swiss) craft beer scene. Craft Beer Awards are also observed, questioned and discussed here.
Beer labels: an introduction
We sniff it, make mental or real notes of citrus and melon, caramel or coffee. On the palate, we can experience incredible flavor variety, or be bitterly disappointed. Mostly already forgotten is then what I would like to focus on in this series of contributions: the (beer) label, the label.